Superpet Packaging Refresh

SuperPet, the leader in small animal products, had a problem. After years of working with a variety of individual designers and small agencies the company’s packaging had almost no recognizable brand cohesion. Looking at a shelf filled with their products a consumer would thing they were looking at 5-10 different brands.

The solution was to create a unified packaging system that also highlighted the SuperPet brand. After many iterations a concept was selected that included improvements such as clear indicators of what animal the product was intended for as well as which of 10 categories of need the product addressed.