Unilever ‘LEGENDARY LOOKS’ Program

Unilever’s portfolio of men’s grooming products hit the road to make the circuit of major NASCAR races. In partnership with Dale Earnhart, Jr. a custom-wrapped truck was outfitted to be a mobile display and event location that traveled to 10 major NASCAR races.

Race attendees could learn about Unilever brands, pose for photos in a barber’s chair and get full-size samples of product outside of the shower houses for campers. Each race saw over 5,000 samples distributed. Some races even had on-site stylists to groom and style the hair and beards of race fans.

Digital content in the form of exclusive interviews with Dale Jr. about his grooming routine were recorded and distributed on a brand engagement page hosted on walmart.com