Burger King ‘SPIDER-MAN 3’ Program

Spiderman swung into Burger King with an on-pack scratch off game asking customers “Which Spidey Suits You?” Custom food packaging and POP materials were created for stores to both advertise the game and serve as the delivery method for the game pieces. Tying into the theme of the film, artwork leveraged both the traditional Spiderman and black suit Spiderman.